There are several
things we seem to like about our fast food – it’s cheap, it’s tasty, and
What was originally an occasional indulgence or
a stop gap seems to have
become part of the staple diet of some countries, and the reasons for
all entwined with each other.
Fast Food Tastes Good
We are genetically programmed to enjoy the
tastes of fat and sugar, and
much of the fast food that we consume tends to be full of both, with a
order of salt to boot.
A study in 2003 controversially suggested that
fast food was as
addictive as heroin due to the sugar and fat content, and that some
simply couldn’t stop eating it because their bodes craved the taste.
It was also suggested that eating these foods
created what they
described as ‘pleasure chemicals’ in people susceptible to the
theory could well be borne out by the 2008 survey that showed 44% of
and 45% of Brits didn’t think they could give up their fast food fix
tasted so good...
The sheer variety
of fast and convenient foods that are now available to us makes it easy
to grab a quick bite while out shopping, order in a Chinese takeaway
can’t be bothered to cook, or put one of thousands of variations on the
and frozen ready meal in the microwave when we’re in a hurry.
We can go to a petrol station and leave with a
coffee and a microwave
meal in a tray that we’ve heated up on their premises! People are paid
countless takeaway leaflets through letterboxes up and down the country,
there’s no shortage of numbers to dial if you want pizza, Indian,
any other delicacy that can be delivered.
If you’re feeling
really lazy you can programme all of your favourite takeaway numbers
phone, and just speed dial your order for delivery...or even better why
online and call up your favourite order, pay with stored credit card
and have the whole shebang delivered to your door. Eat it from the box
won’t even have to do any washing up!
It’s Cheap To Eat Fast Food
Well, some fast food is cheaper than others,
but the whole premise of
McDonalds, for example, is Ray Kwok’s method of getting the food
fast and cheaply as possible. The more cheaply the food was sourced and
prepared, the cheaper it could be sold to the masses, and so the appeal
Frozen and chilled
ready meals can be bought cheaply from many supermarkets, and save the
individual ingredients as well as cooking and preparation time. Some
meals can be even bought in a can ready to be heated in a saucepan.
cheap and easy.
Gone are the days where most mums were at home
with the kids and could
spend time preparing every day’s meal from scratch. Most households now
both parents, or the lone parent out at work, and time poor parents tend
rely on convenience foods after a long day.
It’s not that we don’t want to cook when we get
home – it’s just that by
the time we do get back from a day in the office, or wherever, we don’t
More and more
people live alone, too, so there’s more reliance on meals for one and
out instead of cooking a meal from fresh ingredients just to sit and eat
alone in front of the television. Lifestyles have changed to make home
a luxury for most of us, while throwing something in the microwave or
in seems like the better, faster option!